April 23, 2007
Turn off. Shut down.
It's TV Turn Off Week -
and just for good measure, I'm turning this bitch off for a whole week, too*.
A week with TV, no big whoop, I've pretty much been doing that for a year (or more).
A week without internet access, though...oh, the moist shivers.
I'm still planning on reading my e-mail...does that count?
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*someone just sent me Challenge of the Super-Duper Friends and I just couldn't resist!
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Related (and creepy)-- AdBusters
The number of ads and marketing messages that you encounter in any given day is actually increasing, and it's increasing at a rate that has surprised even the most cynical amongst us.
For years, the number that everyone in the industry seemed to be tossing around - for your average urban dweller in your average rich nation - was 3,000. That's 3,000 billboards, sandwich boards, TV commercials, radio spots, posters, newspaper inserts, storefront promos, magazine ads, web banners, spam emails, product placements, infomercials, sponsorship logos, advertorials, and so on, and so on, every single day. It seemed that we had reached the limits of possibility, absolute marketing saturation.
Based primarily on research conducted by Yankelovich Inc. - the respected American public opinion and market research firm whose founder coined the term "baby boomer" - the number on most everyone's tongue these days is closer to 5,000.