Sweet Branded, Sweet Branded High

Hey, kids....

Since there's no money to pay for schools and teachers, our elected officials are turning to our friends in the private sector to pay for new schools by selling the naming rights to educational institutions.

Three cheers for Halliburton High!

A school district in suburban Detroit has decided to sell naming rights to its buildings -- including a new elementary school -- as a way to offset the one-two punch of rising education costs and decreasing public funds. The Plymouth-Canton school board voted unanimously June 28 to consider commercial naming opportunities for everything from the new school to athletic fields to events such as the prom.

The new trend has the potential to create public school facilities named for fast-food chains, cola makers, designer jeans, breakfast cereals, credit-card companies and other marketers.

After all, fast-food chains, cola makers, designer jeans, breakfast cereals and credit-card companies only keep in mind the best interests of the children.

And their stock holders.

Profits over pre-school. Yay!

The whole sordid mess is here.