I'm Not Lovin' This

It’s not bad enough that McDonald’s has re-branded Ronald McDonald as a hip, sporty clown-on-the go – the corporation has now decided to turn its $5.25/hour workers into fashion plates, courtesy of Russell Simmons, P. Diddy and Tommy Hilfiger.

McDonald’s is recruiting Russell Simmons, P. Diddy and Tommy Hilfiger to perform a miracle makeover: Turn its employees' mundane uniforms into hip street wear.

As it attempts to change its image from a fat purveyor to phat icon, the world’s largest youth employer is turning to these style-setters for what could be an $80 million makeover for its army of workers. The idea is to turn employees into walking brand billboards as they circulate among their peers.