Brilliant!!!!!!

This whole thing is so..so....British! Just look at the names: Trevor. Bungay. Emma. And it even involves husbands of supermodels, no less. They just do everything better across The Pond.

LONDON (AdAge.com) -- Trevor Beattie, the U.K.'s highest-profile adman and chairman and creative director of Omnicom Group's TBWA London, has quit the agency to start up his own shop, Beattie McGuinness Bungay.

Mr. Beattie is joined by Andrew McGuinness, the chief executive of TBWA London, and Bill Bungay, its deputy creative director. Film director/producer and husband of Claudia Schiffer, Matthew Vaughan, is also involved.

"We have no desire to create TBWA Lite. TBWA goes on. It remains the finest agency in London. TBWA will continue to do what it does brilliantly: creating brilliant ideas for brilliant clients. I will miss the people and the place, but I'll be cheering them on loudly from a little office somewhere".

-- Emma Hall