January 5, 2005
Biased News Coverage Loses Advertising Support
Staples Pulls Advertising From Sinclair (washingtonpost.com)
News Programming Perceived as Biased
By Frank Ahrens
Office-supply retailer Staples Inc. is pulling its advertising from news programming on Sinclair Broadcast Group Inc. television stations, saying the decision was fueled in part by e-mails from customers angry at what they consider to be the broadcaster's right-wing bias in news and commentary.
First time I've heard of ad dollars being pulled 'coz folks are pissed at right wing zealots! Trouble is, not only does the St. Louis Sinclair station (our ABC affiliate) not even bother to broadcast local news, there's not a Staples for 200+ miles.
I guess it's a draw - but yay for Staples, anyway!
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